A Family Affair of Maine is led by a small, dedicated team of planners, designers, and creatives who believe exceptional events are built through clarity, intention, and trust.
We work collaboratively, bringing creative direction, thoughtful logistics, and steady leadership to every wedding we take on. By keeping our core team intentionally focused, we ensure a high level of care, consistency, and attention throughout the planning process.
We work with a select number of clients each year to ensure a truly personal experience.
The Team Behind A Family Affair of Maine
PAULA CANO
Founder & Creative Director
Paula is the Founder and Creative Director of A Family Affair of Maine, a design-driven wedding and event planning studio known for thoughtful leadership, refined aesthetics, and deeply personal celebrations.
With more than 25 years of experience in events, Paula brings a steady, intentional approach to every event she leads. She founded A Family Affair of Maine in 2010, inspired by a love of family, meaningful gatherings, and the belief that life’s milestones deserve to be celebrated with care and purpose.
Paula approaches weddings as both a creative and strategic endeavor. Her work blends editorial design sensibility with meticulous planning, ensuring that each celebration feels cohesive, personal, and grounded rather than overproduced. She is known for her calm presence, discerning eye, and ability to guide clients confidently through complex decisions with clarity and ease.
Throughout her career, Paula has planned everything from intimate, understated ceremonies to large-scale weddings and galas, collaborating with clients, families, and creative partners across Maine and beyond. At the heart of her work is a deep respect for people, relationships, and the moments that bring them together.
Above all, Paula believes that when events are led with intention and care, they become more than beautiful. They become meaningful.
Virgo:analytical, reliable, perfectionist.
JORDAN CROWLEY
Wedding Planner & Designer
Jordan joined the AFA team in March of 2020 as the Event Design Assistant. About a year and a half later, She transitioned into the wedding planning side of the business! Jordan graduated from Keene State College with a bachelor of arts in journalism and public relations, with a minor in multimedia marketing. She has worked in the marketing field for many years helping small businesses share their message, in a beautiful and thoughtfully designed way. But that's not the only design Jordan loves! Interior and event design has always been a passion of hers, so with that - she has become a great asset to our Clients and to the team, developing gorgeous rental plans and onsite styling services.
In Jordan's words: "I believe that in order to live your happiest life doing what you love, you must be exactly who you are. There's only ONE of you in the world - so live that truth out to the fullest!"
Cancer: loyal, intuitive, creative.
KIMBERLY FINCH
Wedding & Event Manager
Kimberly joined the AFA team at the start of 2022 with more than 20 years of event planning and management experience in social, corporate and non-profit settings. After nearly five years as the sales and marketing manager for the Westin (formerly the Eastland Park Hotel) and over ten years as a freelance wedding planner, Kim brought her incredible organizational talents to our team and hasn't looked back. She's a wonder-mom to her two boys, and resides in Cumberland with her husband and pup Echo.
Taurus: dependable, hardworking and dedicated.
COURTNEY
MEGAN
PETE
Blog Journalist
Courtney began working with us in early 2015 as an intern while attending University of Maine in Farmington, and soon became AFA's amazing wedding planning assistant. In 2017 she moved to Washington, DC to acquire her masters in Marketing while continuing to work with us in a PR and journalism capacity, creating dreamy and helpful content for our Clients and fans. Courtney's passion for all things weddings is evident in her writing style; she is encouraging, witty, and possesses a keen knowledge of the industry. "I chose wedding planning for my love of details and all things pretty, and for the feeling of making an impact on someone’s life. It’s a small impact, but playing a role in such an emotional and memorable event is the most rewarding feeling in the world."
Hand Lettering Artist & Calligrapher
I met this charming and uber talented lady during the planning of her wedding in 2013 (also featured in Style Me Pretty here). Her incredible style and meticulously creative hand lettering on our chalkboards had us begging for more. She's been designing gorgeous signage for our wedding Clients ever since and we couldn't be more ecstatic to have her on the team. Among her many talents, Megan is an archeologist (dream job!) with the Maine Historic Preservation Commission and spends much of her free time re-habbing her 1770 home in New Gloucester. We love you, Meg!
Project Manager & Craftsman
I was so fortunate to have met this handsome creature twenty years ago, and although I had a hand in my search (online dating is a wonderful thing) I can't imagine where I would be today had I not had faith in that process. Pete is my very best friend, and an amazing father to our girls. He is also incredibly inventive, and works hard at perfecting many of our custom wood creations for our Clients. He manages and maintains our inventory, handles deliveries and best of all, is a super Dad while Mom works. I love him to pieces and I know you will too.